Government ensure

How does the Government ensure that the development of Youths in this country is consistent with National Development in general? By Hauntingly In 21st century, youth is one of the main sources to contribute in the future of a country. In Malaysia, development of country and development in youth should go side by side. Young people need to be placed at the centre of national development. By the way, youth development can be defined as government and society can support young women and men aged 12 to 24.It's about how they develop the skill and attitudes they need to take a positive part in society, now and in future. The years from 12 to 24 are critical for human development. Youths are Increasingly involved In crime; most problem youth come from homes lacking in parental guidance. Therefore, youth are likely to seek advice from friends who could pose negative peer pressure to them. Parents should make time for their children and pay appropriate attention on them but not strictly.Rel evant units should deliver some common knowledge about harm on misuse, abuse of weapon and drug even severe punishment of high court through campaign or talk. In case, Malaysia Crime Prevention Foundation held a series of programmer and activities for youths under a aiming called Youths unite Against Crime'. Besides, youth development is triggered when young people fully participate. They need to be given opportunities to involve in some meaningful activities. This can aid them to identify their personality and abilities through learning and services.Youth should be encourage to join extracurricular activities, even develop their hobbles or something expert In. This can help them to determine aspiration or target In their life. For example, National Services can train their leadership, gains more knowledge, build their skills and be more respect and unity with other races. Unemployment is parallel with output of economic. This is due to labor in country can't fully utilized as unemp loyment rate is higher. Young people are main workforce to supply labor.Thus, government should provide Job opportunities to those who after school. Work can provide young people with important opportunities to learn skills, make a contribution through social connections and, in paid work, earn money. Government try to protect worker's rights and interests especially fresh graduated. The announcement of minimum wages policy came into force from 1 January 2013. Healthy lifestyle Is Important In development of youth. Nowadays, smoking Is a bad habit among teenagers. Statistic shows that 90% of smokers are youth.It Is a serious Issue for government to discuss and need Teflon a way to solve this problem. For campaign to anti smoking. In 2011, the warning cover the half top of cigarette packs meant to shock deter new smokers and motivate existing smoker to quit. How to ensure that the development of youths in this country is consistently with national development? Youth are main structur e of a country, they can bring a country toward a bad culture or a good culture. As a conclusion, national development supported by development of youth.

Effective Employee Selection and Its Importance Essay

One of the most important decisions comes when having to select an employee to fill a job vacancy. In the current labor market, highly qualified applicants are scarce and, among the existent ones, it is hard to spot the ideal candidate. Sometimes it is so urgent that a position be filled, that a person may win the job by default, or sloppy selection criteria may be applied. A â€Å"quick fix† may ease workload for a while, but it might prove lethal for the business viability itself in the long run. Therefore, a larger attention in the selection process can provide the business with employees who will finally produce the desired results. The analysis of the employee selection process is a fairly new practice. During the 70’s, any systematic attempt to sort out skills was often unpopular (Lee, 50). This began to change during the 80’s and into the 90’s, when an estimated 80% to 90% of companies used pre-employment testing (Brindow and Spencer, 80). As Chris Lee states, â€Å"we are returning to a focus on individual competence [†¦] objective standards are coming back in both education and employment† (Lee, 49). Another survey by researchers Randall, Cooke and Smith established that 95% of employers who tried testing for screening sales candidates were still using it (Randall, 53). All the data shows the inclination of the modern businesses to highly stress on everything that will maximize the effectiveness of employee selection and, consequently, employee performance. Processing an applicant for a job normally entails a series of steps, which are determined by the size of the organization, the types of jobs to be filled or the number of people to be hired. The selection stage should be backed up by an effective recruitment process, which greatly depends on job analysis and job description. Job analysis is â€Å"a process to identify and determine in detail the particular job duties and requirements and the relative importance of these duties for a given job. Job Analysis is a process where judgements are made about data collected on a job† (HR – Guide). Its purpose is to establish and document the â€Å"job relatedness† of employment procedures such as recruitment, selection, training, compensation and performance appraisal through its product, the job description. During the selection process, the job description is used in creating an accurate  advertisement for the job and attracts the proper candidates, that is, the persons that most probably will fit for the specific job. A realistic job preview, based on an accurate job description and specification (the qualifications demanded for the job), will help applicants understand what the job entails and make more informed decisions as to whether they want to apply for the job or not. According to Gregorio Billicopf of the University of California, â€Å"selected applicants who understand both the positive and negative sides of a job, are most likely to stay and succeed†. (Billicopf, 18). After the recruitment process has been concluded and the applicants have sent their resumes, the first step of the selection process should take place; screening the resumes. CV’s provide basic information for use in the next step of the selection process and are used to screen out the unqualified applicants. For instance, if the position requires the ability to use a word processor, the resume provides a clear picture whether the person owns this ability or not. Resume screening is a standard procedure in most organizations during the selection process, despite their size, activity or culture. After the resume screen – out, the remaining applicants will be invited for an interview, which is the most important step in the selection process. It supplements information obtained in other steps in the process to determine the suitability of an applicant for a specific opening. Organizations use several types of interviews. The structured interview is conducted using a predetermined outline that is based on the pre-mentioned job analysis, while unstructured interviews are not based on any outline, and use open – ended questions. The structured interviews should be preferred over the unstructured ones, as the former helps the interviewer maintain control of the interview that all pertinent information on the applicant is covered systematically by also providing the same type of information on all interviewees. On the other hand, unstructured interviews may provide a more relaxed atmosphere, but they â€Å"lack of systematic coverage of information and are very susceptible to the personal biases of the interviewer† (Byars & Rue, 141). Organizations use three additional types of interviewing  techniques to a limited extent; the stress interview, which puts the applicant under pressure while the interviewer adopts a hostile attitude toward the interviewee in order to detect who is highly emotional and who is not, the board or panel interview, in which two or more people conduct an interview with one applicant, and the group interview in which several applicants are questioned together. A successful interview requires training in the skills, techniques and requirements of successful interviewing. All these will include an effective preparation for the interview, such as scheduling a time and location for it, review of all paperwork of the applicant and the current position description and specification and making a list of interview questions that will help in collecting the information needed for the decision. When the applicant arrives, the interviewer should help him / her feel at ease by showing him / her polite and friendly attitude and let him / her know about the organization. During the interview, the answers the applicant will give will prove to be valuable source of information. Carefully selected open – ended questions should be asked so that the answers given will help determine the suitability of the applicant to a particular position. Additionally, this will encourage the interviewees to supply more in depth information. But still, this should follow a specific and consistent outline in order to ensure a uniform method of questioning, which will be applied to all applicants. It is also important to allow silence for thinking and reflection by the applicant, so that he / she slowly reveals his / her basic competencies, which often determine the interviewee’s advantage over the rest of the applicants and affects the hiring decision. A basic competency is a knowledge, skill or behavior essential for one to function as an effective member of the specific organization and is an essential part of the selection criteria developed and reviewed before the interview questions are written (Univ. of Michigan, 38). Finally, it is important to record actual answers to questions as opposed to evaluative or conclusive comments. This will minimize subjectivity and biases, factors that may prove lethal during the hiring process, because the persons adopting them will most  probably end up with the wrong decision and an unsuitable new employee. Even though the interview will certainly tell a lot about the candidate’s qualifications, the only reliable way these qualifications can be measured are tests. The applicants can be tested before, during or after the interview. Tests can be classified as power versus speed tests, as well as written, oral or practical tests. They can measure knowledge, ability, skills, aptitude, attitude, honesty and personality (Billikopf, 20). Whatever the type of the test used, however, the integrity of test questions needs to be guarded. Many tests have undergone validation and reliability studies. The type of test to be used during the selection process depends on the size of the organization, its activity as well as the nature of the position that is to be filled. Aptitude tests measure a person’s capacity or potential ability to learn and perform a job. Some of the more frequently used tests measure verbal ability, numerical ability, and perceptual speed, spatial and reasoning ability. Psychomotor tests measure a person’s strength, dexterity and coordination. Job knowledge tests measure the job related knowledge possessed by a job applicant. Proficiency tests measure how well the applicant can do a sample of the work to be performed. The last ones are the most frequently used by employers worldwide, in all types of organizations. Other types of tests are interest tests, which are designed to determine how a person’s interests compare with the interests of successful people in a specific job, personality tests which attempt to measure personality traits, polygraph tests with the use of the polygraph, a device that records physical changes in a person’s body as he or she answers questions, and physical examinations (drug and AIDS testing or even genetic testing). The last ones are normally required only for the individual who is finally offered the job, and the job offer is often contingent on the individual passing the physical examination. â€Å"The exam is given to determine not only whether the applicant is physically capable of performing the job but also his or her eligibility for group life, health and disability insurance† (Byars, 143). Because of the expense, physical examinations are usually one of the last steps in the selection process. The final step in the selection process is choosing one individual for the job. There are usually more than one qualified persons, but if the previous steps in the selection process have been performed properly, the chances that a value judgment based on all the information gathered will be successful improve dramatically. Because people sometimes falsify their credentials and backgrounds, though, it is important to check references. Additionally, people sometimes interview well but have a record of not actually performing as well as they have led the interviewer to believe. Therefore, it is important to check out any areas in which there are doubts or uncertainties. Reference checks are also a form of insurance. â€Å"The hour or two it takes to conduct a reference check is far less time than the time it will take to deal with performance, attitude or behavior problems† (Univ. of Michigan, 36). The people that the responsible person for the selection has to contact are former supervisors, people whose names the candidate has given as work references to establish the working relationship, people that the employer knows personally who have worked with the candidate and people recommended by any of the above who are said to know the candidate’s work. However, some employers may hesitate to provide negative information about a former employee out of fear of lawsuits. Only people known and trusted can be relied on to give an accurate picture of a potential employee, and, even then, people have different perceptions and personalities, factors that must be considered when weighing employer references. After the evaluation process has been completed, the one most suitable applicant will finally be selected. Recruiting and selecting the right people for the organization is a challenge, and every situation is unique. Innovation, persistence and the ability to communicate the strengths of the business and the benefits of the positions offered, will attract high quality employees. Selecting among them will be hard, but if the selection process steps are implemented properly, the final decision will prove to be really beneficial to the organization. No matter who makes the final decision – the human resource department, the manager of the department or even the owner of the firm -, this decision should be backed up by the correct procedure, otherwise the consequences  could be extremely costly, if not lethal. All managers should be trained on the selection process for the benefit of the organization. WORKS CITED Billikopf, Gregory. â€Å"Labor Management in Agriculture: Cultivating Personnel Productivity†. University of California. 2003. p. 2-5, 18-23. Brindow Peter, Spencer Leslie. â€Å"When Quotas Replace Merit, Everybody Suffers†. Forbes. Feb 1993. p. 80. Byars Lloyd, Rue Leslie. â€Å"Human Resource Management†. 8th edition. Mc Graw – Hill. p. 141-144Job Analysis: An Overview. The HR – Guide. Oct 2002. May 2006. < http://www.job-analysis.net/G000.htm>Lee, Chris. â€Å"Testing Makes a Comeback†. Training Vol. 25. Dec 1988. p. 49-50. M-Pathways Employment Steering Committee Sub-Group Report. â€Å"Conducting a Successful Employee Selection Process†. University of Michigan. Apr 2001. p.20-35. Randall, James. â€Å"A Successful Application Of The Assessment Center Concept To the Salesperson Selection Process†. Journal of Personal Selling & Sales Management. May 1985. p. 53.

Political Communication and Media Reportage Essay

Political Communication and Media Reportage - Essay Example Therefore, a certain candidate should be differentiated from another one. It is no longer enough for politicians to have solid political platforms and to have experience in public service. Politicians these days need to have mass appeal and be celebrities in their own right. Sometimes, the competent political candidates lose out to less competitive ones because of the inability to recognize this. "To become a celebrity requires recognition as a star player in the field of sports, entertainment, fashion, or politics (Kellner 2003)." Our celebrities today are not only concerned about their professionalism and their performance in their fields of specialty, but of the image they project and the way they present themselves. Politicians have turned into media celebrities and their lifestyles have become as important as their policies. Style and presentation, as well as emotions, not only substance, are important. This is what Lilleker (2006) calls the "aestheticisation" of political communication. We're used to movie stars and talents being concerned about projecting a certain kind of image to the public. But now, even the politicians need to be concerned about their image and the way they appear in public to stay ahead of the game. This shows that the public perception of those who appear in the media are not accidental, but are somehow planned or executed. With the seemingly large scope of the media and the limitless possibilities, the political actors and the media are still able to offer what seems to be a personal encounter to their audience. According to Nass & Reeves' Media Equation Theory (1996), people respond unconsciously and automatically to communication media as if it were human. It is possible, therefore, for the individual to engage in interpersonal communication with the media, however impersonal it may seem. For instance, people know that there is no way that computers or television sets would respond to them, and yet they talk to them as if they were real people. A number of people think that they already know a certain actress or celebrity as well as they know their closest friends, simply by tuning in to the latter's interviews and watching anything with the celebrity on it. This very nature of interpersonal communication between the individual and the media could have resulted to extreme adoration or hate toward the celebrity. But still, more often than not, it is easier to make it work for the celebrity. Based on these observations, politicians now opt to guest on popular talk shows. They want to seem like plain folks, one of the people, as well as to appear nice and attractive. As what we've seen in the former president Ronald Reagan's case, suffering from a debilitating disease or the idea of being vulnerable and human, appeal to the public. Reagan, the first president, who was an actor by profession, had a good plotline for his presidency. He advocated the triumph of market capitalism and the defeat of communism in the Cold War. Yet, during his time, the wealth distribution became uneven, with the wealth going upward, increasing the divide between the rich and the poor. His efforts to strengthen the military cost the United States a lot of money as well as the savings and loan scandal. But despite of this, his ratings were high. Perhaps, his economic failure was overlooked by the

Final exam Assignment Example | Topics and Well Written Essays - 2250 words

Final exam - Assignment Example Efficiency generally refers to the relative ease with which one is able to perform certain task. This is term refers to the inputs used when producing goods and services. Efficient service is results in high levels of customer satisfaction and also has low levels of complains from the customers. Efficiency in technical work environments is quite key in the process of production as it results in work being done quickly and there are high levels of yield. Efficiency is when work is done with ease and there is no strain while executing the duties. Adaptability means the ability to change and try to fit in the diverse and changing work environments. Conditions at the work place keep on changing thus the need for the employees to adapt and change with the new developments. The world is not static and change is inevitable. The fastness of one to adapt is fundamental in every organization if it is to continue thriving. Flexibility remains one of the traits that employers look for in their employees as it enables one able to change and adapt with time. Effectiveness is the most important trait that each organization should have in its employees. Even if there are efficient and adaptable if there are unable to achieve the intended goals of the company it is all in vain. The key goal of every organization is to experience growth and hit the targets that they have put in place. One of the advantages of efficiency is that it ensures that work is done at a faster rate and deadlines are met on time.Efficieny is when there is smooth running during the process of production of both goods and services. Efficiency is when higher levels of output are realized when producing goods and services. It also results in higher levels of customer satisfaction with the output among the customers. Once the customer is contented with the services that he is getting, he becomes a loyal servant leading to repeat business. One

Choose a pathogen Assignment Example | Topics and Well Written Essays - 1250 words

Choose a pathogen - Assignment Example The disease burden caused by rotavirus is so huge that intervention needs to be taken. Each year rotavirus causes 114 million episodes of gastroenteritis patients, necessitating primary health care and hospitalization. Studies done recently indicative that 41 % of diarrhea in children is mostly caused by rotavirus. If it is controlled, then a bigger portion of hospitalization cases on diarrhea will be reduced drastically, and subsequent deaths cabbed. To this effect, studies have been done on how the virus can be put into control in causing all this epidemiological diseases. The vaccines that were introduced have played an integral role in handling the havoc and the capability of this virus to human population diseases. Rotavirus vaccine has been one of the major breakthroughs in the field of medicine especially pediatric medicine (Bhojwani, 2009). The microscopy of rotavirus is usually done under electron microscope staining procedure. The integrity and the result largely depend on the type, pH and the time of the stain. The three aspects must be put into perspective for the positive finding during observation. Prior to microscopy, the virus must first be isolated, cultured and stained before it can be viewed on the electron microscope. The cultivation of the virus sound technical but also interesting in doing it. The isolation of the virus is done on the stool taken from the human being who is suffering or suspected to have the virus. For example, avian rotavirus strain, CH2, is cultivated in embryonated eggs. It can be done on the yolk sac, amniotic, allantois in combination with membrane of inoculation. After cultivation, the virus will multiply in huge numbers given the multiplying capability. It is from this inoculated culture of the chicken rotavirus virus that a sample undergoes examination via the electron microscope (Parashar et al., 2009). The virus appears as a wheel where the spikes seen are the virulence factors that the virus uses to

Role of participation in Social Movements in career development Essay

Role of participation in Social Movements in career development - Essay Example Assessment about my suitability to jobs with reference to standards of performance set by companies has been very meticulous during interviews due to the nature of qualities required for and responsibilities attached to job. Positions in various departments called for superior talent under highly dynamic and competitive global environment. I have utilized training and orientation programs provided by companies to brush up fundamental knowledge and skills in tune with the requirements related to specific jobs. The reflective report is with reference to use of graduate attributes in entering job market, development of these attributes in work experience and participation in social activities, its relevance to employer’s need and satisfied work-life. ... companies vary considerably, skills acquired and insight into social behavior gained have been useful in grasping the core aspects related to job and enhancing adaptability. Business in McDonalds is very sensitive to inflation and income levels. In macro economics inflation is closely linked to economic growth, interest rates, employment, consumption and demand. This theoretical knowledge was useful in preparing sales reports after analyzing the causes for the variation in sales which improved my analytical ability. The impact of economic slowdown, globalization and liberalization phenomena in competition demand the industries to be more efficient through innovative production and management processes. Working conditions in my job with REED were conducive for me to learn Word and Excel since I had to enter data in various forms relating to customer service. (why? e.g. as I require to input data or write some stuff sometime like that). This attribute has been useful in presentation of reports to management as well. (to whom?)in McDonalds and I have earned good reputation in presentation in my communication. There are certain core aspects in respect of management in any undertaking. Assessment with regard to these aspects carries more importance from organizational perspective. Sustainable growth depends on flexibility in assuming and discharging responsibilities as the situation warrants. I had to coordinate with different sections in McDonalds for collection of data and preparing reports. Educating shop manufacturing personnel to furnish data in the required format is a difficult job. I could apply my theoretical knowledge about interpersonal skills management to achieve a better working relationship which increased my skills in this area for continued employability

Slavery and Religion Essay Example | Topics and Well Written Essays - 2500 words

Slavery and Religion - Essay Example On the other hand, religion refers to a collection of beliefs, and cultural systems which relate humanity to spirituality as well as to morality. In most cases, religion tends to guide people in their day-to-day lives with regards to humanity, spirituality and morality. Conversely, the two aspects, religion and slavery were a salient feature in most societies. Thus, the relationship between slavery and religion has been of major concern. They are intricately interlinked. In this regard, slavery cannot be wholly exonerated from religion. On one hand, slavery played a substantial role in the establishment and growth of slavery. On the other hand, slavery contributed to the establishment and development of various religions. Taking another dimension, religion played a palpable role in the eradication of slavery. Thus on this premises, this paper analyzes the mutual relationship religion and slavery. Much emphasis is however placed on the three most prevalent religions: Christianity, Isl am and Hinduism in correspondence to slavery. Prior to analyzing each of the major religions with regards to slavery, it is important to preview the concept of slavery before the existence of the world’s elaborate religions. Indeed, one thing that turns out clearly, is that slavery is of great antiquity. The ancient world was marred by various forms of servitude. These vary from class enslavement, collective slavery, sacerdotal slavery, individual enslavement to feudal enslavement1. In addition, various reasons accounted for slavery at various specified times in history. In this regards, slavery existed due to war, where those defeated in wars were captured and taken in as slaves. In some instances, slaves were purchased, other were given as gifts. In some communities, some people became slaves by virtue of birth, whereas some people gave themselves in as slaves as a settlement of debts accrued to them. In the ancient Greek, slave was a common phenomenon. This is evidenced fr om the records of the great Greek Philosophers Aristotle and Plato who asserted that slavery existed and was defined as the natural law of humanity2. Plato further averred that, for there to be a state of balance in the society, there must be two groups of people, the slaves, and the free. Early literary works as expressed in form of paintings and writings depicted an element of slavery which marred the ancient Greek. For instance early Poets and orators never ceased to talk ill of slavery. There works revealed the inhuman treatment to which slaves were subjected to. Most of them yearned for a revolution. They therefore advocated for freedom of slaves. In the early Roman times, slavery was palpable in the military and general life of the Romans. They extensively participated in the slave trade which was one of the lucrative ventures of the time. In most instances, they sourced their slaves form wars. However, the Roman Empire faced much resistance from slaves. The world’s ren own earliest slave revolution championed by Spartacus depicts how the vice had taken root in the Roman empire3. Slaves were equated to commodities, and never acknowledged as human beings. There was however a turn of events when the Roman people embraced Christianity a while later. They began to treat slaves with humane. Ancient China was also not immune of slavery. It has been recorded that poverty intensified slavery in China to large extents4. Due to economic hardships, many people sold themselves or their family members to rich masters. Some people would also sell other to avert the economic hardships. The Indian people of ancient time also acknowledged slavery. Apparently, slavery among eth Hindus was perpetuated by the incumbent

Digital Media Platforms and Education Research Paper

Digital Media Platforms and Education - Research Paper Example The current developments an advancements in technology have greatly shaped the forms of communications used in education today. Unlike the traditional systems where the instructors had to be physically present in a class room in order to facilitate a lesson, the paradigm shift to the use of digital media have made this element redundant. The application and implementation of digital media in the learning process has offered a wide range of methods by which instructors and students can relay information (Mateer, 2013). For example, the internet and features such as teleconferencing can enable teachers to interact with their students at without necessarily meeting at a central place. This feature allows for all features of a normal classroom situation such as active student participation and the ability to ask immediate questions where a student may need further clarification. It only eliminates the aspect of physical presence. In addition, the technological improvements of digital med ia have also enhanced the speed at which information is passed on from the participants in any learning activity at an institution. This aspect subsequently improves the speed at which students learn and also the depth of knowledge covered. Digital media has also been proven to aid in the forms of communications used by the facilitators during their lessons in the classroom. Audio-visual communication is a key feature that has been brought about by digital media. Learning in the classroom has evolved from the chalk to board communication to audio-visual forms such as videos and computer slides (Belinha, 2010). A commonly used tool is the projector where instructors project their notes on a clear white surface as they explain... This paper approves that from the students’ perspective, potential disadvantages can arise while making the decision between the classroom education and digital learning. For digital learning, students need a lot of discipline and dedication in order for them to sit at a computer screen to listen to lectures, doing and completing any given assignments with respect to deadlines and more so assigning time and a proper schedule to study and conduct research. Since immediate feedback is one of the pros of classroom education, when it comes to digital learning, the process of clarification of any unclear information will take a longer time. Many scholars have also argued that the introduction of digital learning has slowly eradicated the traditional ‘feel’ of having a teacher stand in front of a class to give a lecture. This has a potential detrimental effect on students as it denies an immediate and natural interactivity with the facilitator that could actually enhance their learning capability and understanding. This essay makes a conclusion that even though there are a variety of opinions on the impact of digital media in education, studies conducted and personal experiences have shown a general improvement in the education system that has been brought about by the use of digital media. Despite the glitches that it may have on the learning process, the use of digital media has made great advancements in the classroom and is a clear improvement from the traditional learning process.

SIM335 Managing Projects Essay Example | Topics and Well Written Essays - 2500 words

SIM335 Managing Projects - Essay Example The direct relationship between the activities was found where ‘Finish to Start’ approach was adopted as per the requirements mentioned before the diagram was to be designed. Determining the total float on the other end means the total amount of time for which the task can be delayed and which does not negatively affect the project whatsoever the conditions are. The formula for the total float is given as follows: Total Float = Late Start – Early Start This means that subtracting the time of the activity which was recorded in case of the early start as well as the late start will provide us the total float that can be recorded in the activities undergoing, but that will not affect the process in negative way. Question 3: The duration of the project as well as the critical path are related to each other in an important sense, i.e. the shortest duration of time that is needed to finish all activities in a task to enhance the efficiency scale. According to the networ k diagram given above, the shortest duration of the project will be 72 days, and therefore that will be defining the critical path. The critical path of the diagram will not be an easy task as the whole task is based on the ES and EF basis except two points, i.e. end of activity 2 and end of activity 8. The critical path will follow the track from A > F > G > H > I > K > L > M > N > O > P > Q. Question 4: The critical path shows it will take 72 days for the task to complete, and that is shortest possible time in which a process can complete. Now if the project will start on 16th January, 2012, on Monday, then it will take 14 weeks and 2 days in the completion of the project. Calculating weeks from the starting date, the project must end on the second day, i.e. Tuesday of the 15th week after the project has started on 16th January. The second day of 15th week becomes Tuesday 1st May, 2012. This will be the earliest date when the project will be completed. Question 5: If activity B de lays for 2 days then that will not make any change in to the final duration of the project, as activity B and F are going on the same time period, rather activity F is going on for 4 more days than the activity B and also activity F is included in the critical path and therefore there will not be any effect on the duration of the project. The delay of 2 days in activity P will straightaway affect the whole duration of the project because it is directly dependent as well as independent activity and any change in duration of this activity will change the duration of the whole project. Therefore, this will result in the delay of 2 days in the duration of project and now it will take total 74 days to complete the project, and it will now finish on Thursday 3 May, 2012. The delay in activity O of 1 day will also follow the same case as was happened in activity P case, but with 1 day delay in the project completion. Therefore the project will now be over on 2nd May, 2012 on Wednesday. Que stion 6: The main limitations in the network diagram are as follows: The toolbar cannot help the elements to be created through the use of dragging and dropping. It is not possible to transfer the elements to the work management view from the

The relationship between humans and their technology Essay

The relationship between humans and their technology - Essay Example The application and use of technology is replacing the human being services in the world. Currently, the technological machines are replacing human being in performing dangerous work, repetitive tasks and expensive but simple tasks. There are benefits accompanied with this aspect of machine replacing human in industries. The machines are faster than human being and this speed up the process of production. Some tasks are more dangerous and expose human beings to danger. Safety is ensured when machines perform work which could be performed by human being. For example, in a construction site machines are used to lift building bricks instead of having them carried by people. These safes people because the bricks can knock someone down (Cavan Group, 2013). In respect to speed, machines can perform task without resting. They do not need rest unlike human beings who need to rest after performing difficulty tasks. In places where machines perform task, work is done faster than in places where human perform the task. For example, typing using computer is faster because one can ma ke more copies at the same time unlike hand writing which requires one to write more copies. Machines produce high quality work than human beings. Machines are set by human being to perform a certain tasks. A well maintained machine does not alter the information but performs the task depending to the setting. Human beings can forget at times and produce low quality work. The machines always ensure quality of the work performed. For example, computers make an exact copy of information in disks. The application of technology is slowly replacing human beings in performing tasks (Karlen, 2014). Technological devices work alongside human beings. The machines can not perform any work without being directed by people. It is better to have a machine working alongside human being than leaving a machine to work alone. For example, people are working to build up robots to work together with people. It

A Data Warehouse Appliance Can Have a Huge Positive Impact on Businesses and Organizations Essay Example for Free

A Data Warehouse Appliance Can Have a Huge Positive Impact on Businesses and Organizations Essay Businesses and organizations of all sizes are becoming increasingly dependent on data analytics, and data warehouses or business analytic infrastructure has become a business critical application for many (if not most) companies. Indeed, these companies have always searched for better ways to understand their customers, and anticipate their needs. They have longed to improve the speed and accuracy of operational decision-making. Equally important as timeliness is the depth of the data analysis. Generally, the companies want to decipher all secrets hidden within the massive amounts of ever-increasing data. A data warehouse appliance, which is an integrated collection of hardware and software designed for a specific purpose typically involving the high throughput of data and analytic functions, can be used by organizations to optimize various areas of data processing. Its main intent is to supplant conventional business intelligence functions, such as warehousing, extract-transform-load (ETL), analysis and reporting. Due to its cost-effectiveness and efficiency, the data warehouse appliance has become an important segment of the data warehousing market. In this paper, I will examine the data warehouse appliances and describe its positive impact on business enterprises. Introduction Since introduced in the early 1990s, data warehouse (DW) has proven to be the key platform for strategic and tactical decision support systems in the competitive business environment today. See more: Analysis of Starbucks coffee company employees essay It has become a major technology for building data management infrastructure, and resulted in many benefits for various organizations, including providing â€Å"a single version of the truth, better data analysis and time savings for users, reductions in head count, facilitation of the development of new applications, better data, and support for customer-focused business strategies† (Rahman, 2007). The technology has become extremely important in an environment where increasing competition, unpredictable market fluctuations, and changing regulatory environments are putting pressure on business organizations. Data warehouses are also becoming the central repositories of organization/company information for data, which is obtained from a variety of operational data sources. Business applications will find data warehouses more beneficial and rely on them as the main source of information as they progress. These applications are able to perform all sorts of data analysis, with increasing customer demands for having the most up-to-date information available in data warehouses. Improving data freshness within short time frames is essential to meeting such demands. According to Hong et al, virtually all Fortune 1000 companies, today, have data warehouses, and many medium and small sized firms are developing them. The desire to improve decision-making and organizational performance is the fundamental business driver behind data warehouses. DW help managers easily discover problems and opportunities sooner, and widen the scope of their analysis. Hong also mentions that data warehouse is user-driven, meaning that users are allowed to be in control of the data and will have the responsibility of determining and finding the data they need. But however, the data warehouses have to be designed and evaluated from the user perspective in order to motivate users to be responsible for finding the data they need. Data warehouse is said to be â€Å"one of the most powerful decision-support tools to have emerged in the last decade† (Ramamurthy, 2008). They are developed by firms to help managers answer important business questions which require analytics including data slicing and dicing, pivoting, drill-downs, roll-ups and aggregations. And these analytics are best supported by online-analytical processing (OLAP) tools. A data warehouse appliance, which is the main topic of discussion in this research, is referred to as an integrated collection of hardware and software designed for specific purposes involving the high throughput of data and analytic functions. Data warehouse appliance has become an important segment of the data warehousing market, due to its cost-effectiveness and efficiency. A business or organization can use a data warehouse appliance to optimize various areas of data processing. In general, the main purpose of the DW appliance is to supplant conventional business intelligence (BI) functions including warehousing, extract, transform, load (ETL), analysis, and reporting. A data warehouse appliance can have a huge positive impact on a business enterprise. Large organizations are able to staff their data warehouse more efficiently, while assisting mid-level companies in solving business intelligence challenges. Data warehouse is fundamentally changing the way the businesses operate, as they are increasingly adopted across various companies. The purpose of this paper is to present the data warehouse appliances and how they impact businesses and organizations. In the next sections, I present a brief overview of data warehousing and the current state of BI, then I define and discuss DW appliances including its benefits, after which I describe the positive impact of DW appliances on businesses. Data Warehousing A data warehouse can basically be defined a subject-oriented, integrated, non-volatile, and time-variant collection of data in support of managements decisions. Unlike the on-line transaction processing (OLTP) database systems, data warehouses are organized around subjects storing historical/summarized data for business requirement purposes. According to O’Brien and Marakas, a data warehouse is a central source of data which have been cleaned, transformed and cataloged so they are usable by managers/business professionals for data mining, online analytical processing, market research, and decision support. These stored data are usually extracted from various operational, external, and other database management system of an organization. DW can be sub-divided into data marts, holding subsets of data from the warehouse that focus on specific aspects, such as department, of a company. In general all data warehouse systems comprises of the following layers; data source, data extraction, staging area, ETL, data storage, data logic, data presentation, metadata, and system operations layer. But the four major components include the multi-dimensional database, ETL, OLAP, and metadata. The dimensional database applies the concept of standard star-schema including dimension and fact tables, hierarchies for drill-down, role models, aggregates and snow flaking. It optimizes database design for better performance. The ETL process involves the extraction, transformation and loading of data with appropriate ETL tools. Data integration is one of the most important aspects of data warehouse, whereby data is extracted from multiple heterogeneous source systems and placed in a staging area where it is cleaned, transformed, pruned, reformatted, standardized, combined, and summarized before loading into the warehouse. OLAP (online analytical processing) tool provides the front-end analytical capabilities including slice and dice, drill up, drill down, drill across, pivoting, and trend analysis across time. And metadata stores information (or data) about the data in the warehouse system. The components of a complete data warehouse architectural system are illustrated in Figure 1 below. Figure 1 An important characteristic about the data in a data warehouse is that they are static, unlike a typical database with constant changes. Once the data are gathered up, formatted for storage, and stored in the data warehouse, they will never change. The restriction is such that complex patterns or historical trends can be searched for, and analyzed, by queries. Data warehouses are also non-volatile in the sense that end-users cannot update the data directly, thereby being able to maintain a history of the data. A major use of the data warehouse databases is data mining, in which the data are analyzed to reveal hidden patterns and trends in historical business activity. Such analysis could be used to help managers make decisions about strategic changes in business operations in order to gain competitive advantages in the marketplace. Data warehousing is a relatively new technology that â€Å"brings the vision of an entirely new (customer-centric) way of conducting business to reality†, and can provide â€Å"environments promising a revolution in organizational creativity and innovation† (Ramamurthy, 2008). Ramamurthy also mentioned that data warehouse generally serves as an IT infrastructure technology, focused on data architecture, as it provides a foundation for integrating a diverse set of internal and external data sources, enabling enterprise-wide data access and sharing, enforcing data quality standards, providing answers to business questions, and promoting strategic thinking through CRM, data mining, and other front-end BI applications. Users of the data warehouses are from virtually every business unit, amongst which information systems, marketing and sales, finance, production and operations, are the heaviest users. Current State of Business Intelligence Business Intelligence are computer based techniques used in identifying, extracting and analyzing business data. Sales revenue by products, department, time, region or income are such examples. The BI technologies provide historical, current and predictive views of business operations. Some common functions of BI technologies include reporting, online analytical processing, analytics, data mining, text-mining and predictive analytics. As BI aims to support better business decision-making, they can also be referred to as a decision support system. BI applications often use data gathered from data warehouses or data marts, however, not all BI applications require a data warehouse. With sources from Wikipedia, business intelligence can be applied to business purposes in order to drive business value. Amongst these business purposes include measurement, analytics, reporting, collaboration, and knowledge management. BI is widely used today, mainly to describe analytic applications. According to Watson, BI is currently the top-most priority of many chief information officers. In a survey of 1,400 CIOs, from Gartner Group, it was discovered that BI projects were the number one technology priority for 2007. Watson further informs that the BI is a process which basically consists of two primary activities; â€Å"getting data in and getting data out†. Getting data in, also referred to as data ware housing, delivers limited value to a business enterprise. Organizations realize the full value of data from data warehouses only when users and applications access the data and use it to make decisions. Getting data out receives the most attention, as it consists of business users/applications accessing data from DW to perform enterprise reporting, OLAP, querying and analytics. The business intelligence framework is depicted in figure 2. Current BI infrastructure is a patchwork of hardware, software and storage that is growing ever more complex. Figure 2 – BI framework BI is continuing to evolve, and several recent developments are generating widespread interest, including real-time BI, business performance management, and pervasive BI. Data Warehousing Appliance A data warehouse is developed to support a broad range of organizational tasks. It can be referred to as an organized collection of large amounts of structured data, designed and intended to support decision making in organizations. The import of information and knowledge from a data warehouse is a complex process that requires understanding of the logical schema structure and the underlying business environment. According to Hinshaw, a data warehouse appliance, applied to business intelligence, â€Å"is a machine capable of retrieving valuable decision-aiding intelligence from terabytes of data in seconds or minutes versus hours or days†. The appliances represent the difference between decision-making using either stale data or the freshest information possible. With sources from Wikipedia, a more standard definition of the data warehouse appliance is an integrated collection of hardware and software designed for a specific purpose that typically involves the high throughput of data and analytic functions. It typically consists of integrated set of servers, operating systems, data storage facilities, database management systems (DBMS), and software that is pre-installed and pre-optimized for data warehousing. DW appliances provide solutions for the mid-to-large volume data warehouse market, offering low-cost performance usually on data volumes within the terabyte range. Due to its cost-effectiveness and efficiency, the data warehouse appliance has become a critical segment of the data warehousing market. A business or an organization can use a data warehouse appliance to optimize various areas of data processing. The main purpose of a DW appliance, in general, is to supplant conventional business intelligence functions, such as warehousing, extract, transform, load (ETL), analysis, and reporting. A true DW appliance is defined as one that does not require fine-tuning, indexing, partitioning, or aggregating, whereas, some other DW appliances use languages such as SQL to facilitate interaction with the appliance at a database request level. With reference to Wikipedia, most data warehouse appliance vendors use massive parallel processing (MPP) architectures to provide high query performance and platform scalability. The MPP architectures consist of independent processors or servers executing in parallel, implementing a â€Å"shared nothing architecture† which provides an effective way to combine multiple nodes within a highly parallel environment. A DW appliance is capable of deploying up to thousands of query processing nodes in one ppliance package, compared to traditional solutions where the cost and complexity of each additional node prevents a high level of hardware parallelism. Leveraging fully integrated data warehouse architecture, a data warehouse appliance can deliver a significant performance advantage, performing up to 100 times faster than general-purpose data warehousing systems. Maturation With reference to Hinshaw, data warehouse appliance is specifically designed for the streaming workload of business intelligence and is built based on commodity components. It integrates hardware, DBMS and storage into one opaque device and combines the best elements of SMP and massively parallel processing (MPP) approaches into one that allows a query to be processed in the best possible optimized way. A data warehouse appliance is fully compatible with existing BI applications, tools and data, through standard interfaces. It is simple to use and has an extremely low cost of ownership. The development of standardized interfaces, protocols and functionality is one of the most important trends in BI. In comparison to about a decade ago, there are a wealth of tools and applications using these standardized interfaces including MicroStrategy, Business Objects, Cognos, SAS and SPSS. And these are coupled with ETL tools having standardized interfaces such as Ab Initio, Ascential and Informatica. The appliances work seamlessly with these tools and other in-house applications. A data warehouse appliance is truly scalable. The bottlenecks are the speeds of the internal buses, internal networks, and disk transfer in BI, whereas in transactional workloads, scalability is limited primarily by CPU. Reliability, which is provided by the homogenous nature of an appliance – all parts of the system coming from a vendor, is also critical. A data warehouse appliance also provides simplicity for the administrators, in that it allows administrators spend a more productive time in troubleshooting complex database systems. And DBAs can be deployed to assist end users doing real-time BI. A data warehouse appliance offers the lowest cost of ownership as it has one source and one vendor, thereby reducing costs associated with support. Businesses and organizations will run more efficiently with the simple, efficient solution provided by a data warehouse appliance. Benefits Data warehouse appliances provide freedom to the business user. With patch-work systems, users are limited in the queries they can run due to the time required to run them. And with the time required to run a complex query reduced to seconds, users can not only run their old analysis with more iterations, but have the time to devise and run entirely new sets of analysis on granular data. With sources from Wikipedia, some researched benefits of DW appliance are briefly discussed as follows; Reduction in costs – As a data warehouse grows, the total cost of ownership of the data warehouse consists of initial entry costs, maintenance costs, and the cost of changing capacity. DW appliances offer low entry and maintenance cost. Parallel performance – DW appliances provide a compelling price/performance ratio. The vendors use several distribution and partitioning methods to provide parallel performance. With high performance on highly granular data, DW appliances can address analytics that could previously not meet performance requirements. Reduced Administration – DW appliances can provide a single vendor solution, taking ownership for optimizing the parts and software within the appliance, thereby eliminating the customers costs for integration and regression testing of the DBMS, OS and storage on a terabyte scale. DW appliance reduces administration via automated space-allocation, reduced index-maintenance and reduced tuning and performance analysis. Scalability – DW appliances scale for both capacity and performance. In massive parallel processing architectures, adding servers increases performance as well as capacity. Built-in high availability – Massive parallel processing DW appliance vendors provide built-in high availability via redundancy on components within the appliance. Warm-standby servers, dual networks, dual power-supplies, disk mirroring with fail-over and solutions for server failure are offered by many. Increasingly, business analytics are expected to be used to improve the current cycle, and DW appliances provide quick implementations without the need for regression and integration testing. Also, DW appliances provide solutions for many analytic application uses. Some of these applications include; enterprise data warehousing, super-sized sandboxes isolating power users with resource intensive queries, pilot projects, off-loading projects from the enterprise data warehouse, applications with specific performance or loading requirements, data marts that have outgrown their present environment, turnkey data warehouses, solutions for applications with high data growth and high performance requirements, and applications needing data warehouse encryption. Impact of Data Warehouse Appliances on Businesses and Organization Demand for data warehouse appliances is increasing, and businesses taking advantage of the benefits of this hardware range from a world-wide large-scale business to the smallest individual business. Data virtualization could be a useful partner to appliances, providing a single view of information across multiple appliances. Data virtualization is also useful because it provides a stable reporting layer during normal migration exercises, such as the circumstances during addition of data warehouse appliances to the information infrastructure. As businesses today continue to process extremely large volumes of data, there is always the need to keep data warehousing costs under control while ensuring a superior BI and application performance. Scalability, flexibility, and affordability are essential requirements for designing an infrastructure capable of supporting next-generation BI performance. When asked why the demand for data warehouse appliance is increasing, during an interview, Robert Eve (executive vice president of marketing for Composite Software Inc. ) stated that it is the confluence of three primary drivers at the macro level. The first is â€Å"the well-reported information explosion, and the technical challenges involved in making this information accessible in forms that business decision-makers can easily use†. Secondly, data warehouse appliances are more affordable and appealing, as the costs per terabyte and for support are coming down. And finally, recent advancements in analytics technology, notably in predictive analytics, promise to concur with the massive data volumes. Data warehouse appliances offer numerous advantages some of which are similar to benefits. Amongst the advantages include; more reporting and analytical capabilities – data warehouse appliance are able to handle bigger and more complex query workload, if it executes queries, Cost reductions – data warehouse appliance requires a minimal amount of tuning and optimization of the database server and database design. It is also able to run most queries with a quick speed, Flexibility – it will be easier to implement new user requests if less tuning and optimization is needed. With other database servers, a new query might lead to quite a number of technical changes, such as creating and dropping indexes, repartitioning tables, etc. Sometimes, decision is made not to implement the new request at all, due to the overwhelming work. The need for these additional technical changes is less with a data warehouse appliance. Data warehouse appliances helps support impressive BI deployments. With reference to Hinshaw, real world application examples of the positive impact of DW appliance on businesses are discussed. The rapid growth of call detail records, in the telecommunications industry, creates an imposing amount of data, which makes it difficult for companies to quickly and efficiently analyze customer and call plan information. And traditional approaches have been inefficient in processing queries on even a months data, seriously hampering an organizations ability to perform trend analysis to reduce customer churn and generate timely reports. However, with a DW appliance, the telecom user can analyze customer activity down to the call detail record level over a full years worth of detailed data. Another industry where data warehouse appliances have begun to prove their worth, and are poised to play a bigger role in the future, is the retail. Hinshaw states that Brick-and-mortar and online retailers are capturing great amounts of customer transaction and supply chain information, creating a data explosion that threatens to overwhelm an average retail organization and its current IT infrastructure. But data warehouse appliances enable these retailers to manage and analyze the terabytes of information in near-real time. They are able to use the information to effectively forecast buying patterns, quickly generate targeted promotions and optimize their inventory and supply chain. Business intelligence remains the foundation for the success of decision making in any company. And BI, itself, relies on the underlying database architecture. Eve also presents other real world examples of positive business impact among a broad range of industries. A leading worldwide convenience foods business uses data warehouse appliances and analytic applications to acquire major business benefits in two specific areas. One of which the company optimizes its international network of delivery routes, making the system more efficient and ensuring timely delivery of its products. Secondly, it continuously refines its merchandizing mix daily, on a retail basis, in order to maximize sales and margins. Major League Baseball captures information about every pitch, at-bat, and fielding play within a data warehouse appliance, using this data to predict players’ future on-field performance. This can help teams to evaluate current and free-agent talent, refine coaching and development methods, and determine salaries, hence maximizing their wins. Also, a global freight, transportation, and logistics company uses data warehouse appliances to identify behavioral patterns that indicate potential dissatisfaction within its existing customer base. The customer care group then proactively takes steps to improve satisfaction before they lose their customers. Currently, smaller data warehouse appliance vendors seem to be focusing on adding functionality to their products in order to compete with the mega-vendors. However, it is anticipated that all appliance vendors will be impacted by the trend toward an inexpensive, high-performance, and scalable virtualized data warehouse implementations which use regular hardware and open source software. Conclusion In general, data warehouse appliance is a combination hardware and software product specifically designed for analytical processing. In a traditional data warehouse implementation, the database administrator can spend a significant amount of time tuning and putting structures around the data to get the database to perform well for large sets of users. But with a data warehouse appliance, it is the vendor who is responsible for simplifying the physical database design layer and making sure that the software is tuned for the hardware. In this research, a comprehensive examination/review of the data warehouse appliances, their benefits, and how they positively impact businesses and organizations, was presented. Based on this research, the negative impact of DW appliances on businesses are negligible compared to its positive impact. And there is an increasing demand for DW appliances. I believe that, in the near future, the DW appliances will become the sole platform for all business intelligence applications and requirements. I gained much knowledge and insights from researching this topic, and I intend to further my research on future impacts of DW appliance on businesses.

Simple to carry around Essay Example for Free

Simple to carry around Essay Super computers are the fastest computers and the most expensive computer in the world; these are at least 100 millions pounds. They are mainly used for superior scientific investigations, weather forecasting or advanced engineering applications Mainframe computers can contain massive amounts of data and are capable of processing them. Large utility companies such as gas suppliers and banks etc would these computers to save masses of data in it. Minicomputers are used by smaller businesses to handle their data processing or to run something similar to a city traffic control system. Desktop computers would naturally be supplied with the computer itself (complete with hard disk drive and floppy disk drive) and peripherals such as a screen, a mouse, a keyboard and a CD or DVD drive. These are comparatively cheap and easy to add development cards to. The only disadvantage is that it takes up lots of space and is not easily moved. Notebooks (Laptops) These are little, light and simple to carry around. You open it by his hinges and has a screen on its inside, keyboard and mouse controls. These are really expensive because of their processing power and you cannot use standard expansion cards. Keyboards and screens not as good for extended usage. They are designed to run on rechargeable batteries or the mains and can contain many of the description available on a desktop computer. Touch pads or a button are usually used to control the screen pointer. These are also portable due to their size and ability to run on batteries Palm-tops PDAs (personal digital assistants) These are very portable, small hand-held computers. They are usually supplied with software such as a diary, a contacts database, and some form of word processor. Many now have email facilities and even spreadsheets and databases. They either use a little keyboard or a touch-sensitive screen and writing recognition software. They can be linked to larger computers straight by cable or through a docking station or using an infrared link. These are relatively expensive, limited expansion; non-keyboard versions can be slow to input data. Embedded computers have a vast number of modern devices contain some figure of built-in computer. Examples include: washing machines; camera, hi-fi systems; telephones; microwave ovens; missiles. The inputs are usually sensors so a keyboard may not be needed. The outputs are usually simple displays or motors and relays to control something.

The Life Of Wolfgang Amadeus Mozart History Essay

The Life Of Wolfgang Amadeus Mozart History Essay One of historys most tragic figures, Wolfgang Amadeus Mozart begun his performing career as a child prodigy. He played the piano, harpsichord, organ, and violin beautifully and was taken by his father on a number of concert tours through several European countries. The young performer delighted his noble audiences, who rewarded him, however, with flattery and pretty girls rather than with fees. (Copied straight from the book and should be in quotes.) Mozart was fun loving, sociable, and generous to a fault, but he never learned the art of getting along with others. Fiercely independent, he insisted on managing his own affairs, apparently without great success: though recent scholarship reveals that he earned substantial sums, he was chronically short of money. (Quotation marks?)(Ferris, 2010) Mozart was born in Salzburg, Austria; Wolfgang Amadeus Mozart was a multi-instrumentalist who started playing in public at the age of six. Over the years, Mozart aligned himself with a variety of European venues and patrons, composing hundreds of works that included sonatas, symphonies, masses, concertos, and operas, marked by vivid emotion and sophisticated textures. (Quotation marks?) (Wolfgang Mozart. Biography) In the summer of 1781, it was rumored that Mozart was contemplating marriage to Fridolin Webers daughter, Constanze. Knowing his father would disapprove of the marriage and the interruption in his career, young Mozart quickly wrote his father denying any idea of the marriage. By December, he was asking for his fathers blessing. Wolfgang Amadeus Mozart married Constanze on August 4, 1782. Mozart and Constanze had six children, though only two survived infancy, Karl Thomas and Franz Xavier. (Copied from page 3 of website: Wolfgang Mozart. Biography) Karl Thomas Mozart (1784 1858), a skillful pianist, did not perform professionally. He became an Austrian government official and never married. With his death, the direct Mozart lineage ended. The youngest child, Franz Xavier Wolfgang Mozart (1791 1844), was known as Wolfgang Amadeus, Jr. Born only five months before his fathers death, he remembered nothing of him. In a classic case of a fathers fame intimidating a gifted child, the son showed early promise as a composer of depth and originality, but the image of the father he never knew loomed over his career with a stifling effect. (Copied from the indicated source.)(Famous family history) Mozarts father Leopold (1719 1787) was one of Europes leading musical teachers. His influential textbook Versuch Einer Grundlichen Violin Schule, was published in 1756, the year of Mozarts birth. He was deputy Kapellmeister to the court orchestra of the Archbishop of Salzburg, and a profile and successful composer of instrumental music. Leopold gave up composing of instrumental music. Leopold gave up composing when his sons outstanding musical talents became evident. They first came to light when Wolfgang was about three years old, and Leopold, proud of Wolfgangs achievements, gave him intensive musical training, including instruction in clavier, violin, and organ. Leopold was Wolfgangs only teacher in his earliest years. A note by Leopold in Nannerls music book, the Nannerl Notenbuch records that little Wolfgang had learned several small Andante and Allegro, written in 1761, when he was five years old. (Copied from Indicated source). (Wolfgang. Biography) Mozart firmly believed that supreme element of opera was music, which the text must always serve; never the other way around. He wrote serious as well as comic operas, and some of his works are a curious combination of styles. The Magic Flute, for example, is a German opera with both serious and comic implications, and Don Giovanni is a serious Italian opera that includes several comic episodes. The Marriage of Figaro is a delightful romp that nevertheless addresses serious political concerns of the emerging middle-class audience of late eighteenth-century Vienna. (Copied from Indicated source). (Ferris, 2010) Mozarts operas teem with love and anger, with humor, wit, pathos, and revenge. Yet Mozarts emotional expression is always under firm control for no matter how unlikely the plots or improbable the resolutions of his operas, he never abandoned classical restraint. Soaring melodies and attractive harmonies, presented in a wide range of orchestral and vocal timbres and effects, provide unfailing entertainment in these masterpieces of Music Theater. Although primarily a secular age, the Classical period was still strongly influenced by the church in some areas of Europe, and many eighteenth-century composers contributed to the repertoire of sacred-Catholic or Protestant-music. (Copied from Indicated source). (Ferris, 2010) Haydn and Mozart, both Catholics, continued the well-established tradition of writing Masses, oratorios, and other religious compositions for church and for concert performance. Haydn, profoundly moved by Handels Messiah, in his last years wrote two beautiful oratorios of his own, The Creation and the Seasons. Both Mozarts and Haydens Masses contain passages for solo voice and for small vocal ensembles, alternating with magnificent choruses all accompanied by organ and orchestra. The solo passages are sometimes quite operatic, but the emphasis in these religious works is on the choral sections. The irrepressible Haydn, criticized for writing religious is on the choral sections. The irrepressible Haydn, criticized for writing religious music that was too happy, replied that he did not believe the Lord minded cheerful music. (Copied from Indicated source). (Ferris, 2010) Mozarts years in Vienna, from age twenty-five to his death at thirty-five, cover one of the greatest developments in a short span in the history of music. In these ten years Mozarts music grew rapidly beyond the realm of many of his contemporaries; it exhibited both ideas and methods of elaboration that few could follow, and to many the late Mozart seemed a difficult composer. (Wolfgang. Biography) In the years 1763 1766, Mozart, along with his father Leopold, a composer and musician, and sister Nannerl, also a musically talented child, toured London, Paris and other parts of Europe, giving many successful concerts and performing before royalty. The Mozart family returned to Salzburg in November 1766. The following year young Wolfgang composed his first opera, Apollo ET Hyacinthus. Keyboard concertos and other major works were also coming from his pen now. (Mozart Biography) In 1769, Mozart was appointed Konzertmeister at the Salzburg Court by the Archbishop. Beginning that same year, the Mozart made three tours of Italy, where the young composer studied Italian opera and produced two successful efforts, Mitridate and Lucio Silla. In 1773, Mozart was back in Austria, where he spent most of the next few years composing. He wrote all his violin concertos between 1774 and 1777, as well as Masses, symphonies, and chamber works. Toward the end of the 1780s Wolfgang Amadeus Mozarts fortunes began to grow worse. He was performing less and his income shrank. Austria was a war and both the affluence of the nation and the ability of the aristocracy to support the arts had declined. By mid 1788, Mozart moved his family from Central Vienna to the suburb of Alsergrund, for what would seem to be a way reducing living costs. But in reality, his family expenses remained high and the new dwelling only provided more room. Mozart began to borrow money from friends, though he was almost always able to promptly repay when a commission or concert came his way. During this time he wrote his last three symphonies and the last of the three Da Ponte operas, cosi fan tutte, which premiered in 1790. During this time, Mozart ventured long distances from Vienna to Leipzig, Berlin, and Frankfurt, and other German cities hoping to revive his once great success and the familys financial situation, but he did neither. 1788 1789 was low point for Mozart, experiencing in his own words black thoughts and deep depression. Historians believe he may have had a cyclothymiacs personality with manic depressive tendencies, which might explain the periods of hysteria coupled with spells of hectic creativity. Between 1790 and 1791, now in his mid thirties, Wolfgang Amadeus Mozart went through a period of great music productivity and personal healing. Some of his most admired works. The opera, The Magic Flute, The final piano concerto in B-flat, the clarinet concerto in A minor, and the unfinished Requiem to name a few were written during the time. Mozart was beginning to revive much of his public notoriety with repeated performances of his works. His financial situation begun to improve as wealthy patrons in Hungary and Amsterdam pledged annuities in return for occasional compositions. From this turn of fortune, Mozart was able to pay off many of his debts. However, during this time both Wolfgang Amadeus Mozarts mental and physical health was deteriorating. In September, 1791, he was in Prague for the premier of the opera La clemeza di Ti to, which he was commissioned to produce for the coronation of Leopold II as King Bohemia. Mozart recovered briefly to conduct the Prague premier of The Magic Flute. Mozart fell deeper into illness in November and was confined to bed. Constanze and her sister Sophie came to his side to help nurse him back to health, but Mozart was mentally preoccupied with finishing Requiem, and their efforts were in vain. Wolfgang Amadeus Mozart died on December 5, 1791 at age 35. The cause of death was uncertain, due to the limits of postmortem diagnosis. Officially, the record lists the cause as severe miliary fever, referring to a skin rash that looks like millet seeds. It was reported that his funeral drew few mourners and he was buried in a common grave. Because he was buried in an unmarked grave, it has been popular assumed that Mozart was penniless and forgotten when he died. In fact, though he was no longer as fashionable in Vienna as before, he continued to have a well paid job at court and receive substantial commissions from more distant parts of Europe, Prague in particular. He earned about 10,000 florins per year equivalent to at least 42,000 US dollars in 2006. Wolfgang Amadeus Mozart death came at a young age, even for the time period. Yet his meteoric rise to fame and accomplishment at a very early age is reminiscent of more contemporary musical artists whose star had burned out way too soon. Constanze sold many of his unpublished manuscripts to undoubtedly pay off the familys large debts. She was able to obtain a pension from the Emperor and organize several profitable memorial concerts in Mozarts honor. From these efforts, Constanze was able to gain some financial security for herself and allowing her to send her children to private schools. At the time of his death, Mozart was considered one of the greatest composers of all time. His music presented a bold expression, of ten times complex and dissonant, and required high technical mastery from the musicians who performed it. His works remained secure and popular throughout the 19th century, as biographies were written and his music enjoyed constant performances and renditions by other musicians. His work influenced many composers that followed most notably Beethoven in its complexity and depth. Along with his friend Joseph Haydn, Mozart conceived and perfected the grand forms of symphony, opera, string ensemble, and concerto that marked the classical period. His seven year old son, Karl, noted that a few days before Mozart died his entire body became so swollen that the smallest movement was almost impossible. He also noted that there was an awful stench, which after death made an autopsy impossible. It was also observed that upon death the corpse did not become stiff and limbs were able to be bent, which is often the case when someone is poisoned. So was Mozart poisoned or was it disease that killed him? The poisoning theory is interesting in the Mozart himself started these rumors by telling his wife, I am only too conscious that my end will not be long in coming, for sure, someone has poisoned me! For a long time poisoning had been suspected. Who could have done it? The first suspect was his rival Antonio Sallieri, chief composer to the court of Emperor Joseph II. Mozarts wife blamed Salieri, and in his later years, suffering from dementia, Salieri, himself took credit for poisoning Mozart. This has been discredited as Salieri had no reason to murder Mozart. Salieri was in a position of power and esteem with a handsome stipend, and Mozart was of little threat to him. Some maintained that Mozart poisoned himself by treating his syphilis with mercury and using larger than recommended doses. Others felt the Freemasons did him in because his Magic Flute challenged their doctrines and revealed their secret rituals. An early 20th century German neuropsychiatrist, Mathilde Ludendorff, put forward one of the most bizarre theories that the Jews, Masons, and Catholics collaborated together to poison Mozart. Mozart was a studiously hard worker, and by his own admission his extensive knowledge and abilities developed out of many years close study of the European musical tradition. In particular, his operas display an uncanny psychological insight, unique to music at the time, and contuie to exert a particular fascination for musicians and music lovers today.

The Crow Review :: essays research papers

The Crow Reviewed   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the history of movies, movie companies have tried to do it bigger better and more exciting. They bring in bigger stars, better special effects and more convincing stories, which causes the masses to flock to the theatres in eager anticipation of each movie. The audience usually gets what the audience wants—more violence and more action the world over. â€Å"The Crow† has elements of different types of movie genres the horror, adventure, film noir and the western. In this movie there is no difference as is about to be shown in the following paper. They mix the genres together quite well in this movie to make it a true hybrid genre. From the mean streets, the use of shadows and surprise like the horror movie, to the adventure of the over all story. They also mix in a bit of western with the black cowboy that is in the comic, but doesn’t even appear in the movie itself. Now this paper shows how the movie appeals to the different genres using characters, settings, lighting and other effects to make the movie more interesting.   Ã‚  Ã‚  Ã‚  Ã‚  In â€Å"The Crow,† it starts out with a legend of the crow showing the horror aspect of the movie. It says that â€Å"when a person dies, a crow carries there soul to the land of the dead and sometimes a soul dies with such anguish that the soul cant rest, and sometimes, just sometimes the crow can bring that spirit back to put the wrong things right.† Which was in the case of Eric Draven, is what happened. Him and his fiancà © (Shelly) both are killed while fighting tenant eviction eviction in there building. Eric Draven being the way that he was before he was killed, a rock singer and guitarist, truly makes him the unlikely hero of this story. The way that he paints his face in a mimes face with a smile is quite different then was in the comic, he was suppose to paint his face like the face of tragedy. Instead they do it like a mime, and this is quite ironic as to what he is supposed to stand for. This creates a sense of dramatic horror to an eff ect throughout the movie. The street gang that killed him for the tenant eviction made him quite the man made demon, having only one thing that was on his mind, the revenge of his and Shelly’s death to put his soul to rest.

The Urban Legend of Bloody Mary Essay -- Urban Legends Ghost Stories

Bloody Mary Legend has it that if you stand in front of a candlelit mirror and chant the words Bloody Mary thirteen times, a vengeful spirit will appear. However, there are also many other variations to this urban legend. There is no definitive answer as to Bloody Mary’s identity, but Mary could often be depicted as a witch, ghost or demon (Houston). Some accounts say that a young woman named Mary was supposedly in a terrible accident, which mutilated her face (Norder). There are other variations to the legend that claim she was a witch that was executed over a hundred years ago for practicing the dark arts (Mikkelson). I collected this urban legend from a nineteen year old male here at the University. He is a sophomore and is majoring in biochemistry. He was born in India, but moved to Phoenix with his parents, sister and two brothers. He first heard this urban legend from friends during a sleepover when he was in fifth grade. While we were standing and retelling the story, other people came up and listened to him tell the story. Afterwards, everyone agreed that they had heard this story when they were younger, but that some of the details were different. It was very interesting how one story could have so many different variations. The way he remembers the story of Bloody Mary is that you have to be standing in front of a mirror. When retelling the story, he paused before specifying that you have to be standing in front of a mirror in the bathroom. You must be by yourself or else it will not work. You must turn out the lights, leaving only a small light on, such as a night light. Next, you have to say the name Bloody Mary thirteen times. He paused again, and then included that you must be turning around in a circle, wh... ...as impacted countless people around the world, especially in the United States, even sparking the emergence of numerous other urban legends based on the same principles. Many aspects of the original story have changed--there are countless variations to the particular legend. Bloody Mary has played on people’s desire for excitement and it is also a way to release anxiety and experience some safe fear. Works Cited Houston, Mystic. "The Legend of Bloody Mary." Bella Online. 2006. Minerva WebWorks LLC. 8 Apr. 2006. http://www.bellaonline.com/articles/art30890.asp. Mikkelson, Barbara, and David P. Mikkelson. "Bloody Mary." Snopes. 27 Oct. 2005. Urban Legends Reference Pages. 6 Apr. 2006. http://www.snopes.com/horrors/ghosts/bloodymary.asp. Norder, Dan. "The Face in the Mirror." Mythology Web. 1999. 7 Apr. 2006. http://www.mythologyweb.com/bloodymary.html. The Urban Legend of Bloody Mary Essay -- Urban Legends Ghost Stories Bloody Mary Legend has it that if you stand in front of a candlelit mirror and chant the words Bloody Mary thirteen times, a vengeful spirit will appear. However, there are also many other variations to this urban legend. There is no definitive answer as to Bloody Mary’s identity, but Mary could often be depicted as a witch, ghost or demon (Houston). Some accounts say that a young woman named Mary was supposedly in a terrible accident, which mutilated her face (Norder). There are other variations to the legend that claim she was a witch that was executed over a hundred years ago for practicing the dark arts (Mikkelson). I collected this urban legend from a nineteen year old male here at the University. He is a sophomore and is majoring in biochemistry. He was born in India, but moved to Phoenix with his parents, sister and two brothers. He first heard this urban legend from friends during a sleepover when he was in fifth grade. While we were standing and retelling the story, other people came up and listened to him tell the story. Afterwards, everyone agreed that they had heard this story when they were younger, but that some of the details were different. It was very interesting how one story could have so many different variations. The way he remembers the story of Bloody Mary is that you have to be standing in front of a mirror. When retelling the story, he paused before specifying that you have to be standing in front of a mirror in the bathroom. You must be by yourself or else it will not work. You must turn out the lights, leaving only a small light on, such as a night light. Next, you have to say the name Bloody Mary thirteen times. He paused again, and then included that you must be turning around in a circle, wh... ...as impacted countless people around the world, especially in the United States, even sparking the emergence of numerous other urban legends based on the same principles. Many aspects of the original story have changed--there are countless variations to the particular legend. Bloody Mary has played on people’s desire for excitement and it is also a way to release anxiety and experience some safe fear. Works Cited Houston, Mystic. "The Legend of Bloody Mary." Bella Online. 2006. Minerva WebWorks LLC. 8 Apr. 2006. http://www.bellaonline.com/articles/art30890.asp. Mikkelson, Barbara, and David P. Mikkelson. "Bloody Mary." Snopes. 27 Oct. 2005. Urban Legends Reference Pages. 6 Apr. 2006. http://www.snopes.com/horrors/ghosts/bloodymary.asp. Norder, Dan. "The Face in the Mirror." Mythology Web. 1999. 7 Apr. 2006. http://www.mythologyweb.com/bloodymary.html.

Databases :: essays research papers

ABSTRACT The Automated Business Service System (ABSS) was designed for the military to process documents without wasting an enormous amount of time. The original way of processing a document involved typing the document up and visiting each person to sign off on it. Not only was this time consuming but there was no historical record available if the original document was lost or destroyed. ABSS uses an Oracle database and has changed the way finance processes documents forever.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Before I worked as the systems administrator for finance I was the budget analyst. I started using the Automated Business Service System (ABSS) over eight years ago and I think it is one of the best programs the Air Force has adopted. ABSS was written by a private company and has been implemented over multiple branches of the service. When the program first came on board at my base in Germany I was appointed as the functional administrator to maintain the program. I was in charge of maintaining all user accounts and assisting the resource advisors on base with building their flows. I also had to process documents for my program through ABSS. I had to quickly learn how to use this program as well as learn how the Oracle database stored all this pertinent data.   Ã‚  Ã‚  Ã‚  Ã‚  Before the system was put online I was trained for a few days on how to start building the database and getting the system ready for implementation. I would not responsible for maintaining the actual database. We had a remote database administrator that had the capability to access the database and ensure there were no problems. The actual server was in my office but I had no access to log into it. I could log into the program from any system and make changes to the database that way. The actual integrity of the database was not part of my duties. I had to start building all the accounts for each user within the database.   Ã‚  Ã‚  Ã‚  Ã‚   There was a lot of work to be accomplished before the database went live. Every person who needed to approve a document would have an account as well as a step in the process. A user would draft and submit a document. Each users account also had there electronic mailing address linked to it. This would allow the system to generate an e-mail and the next person in line to approve the document would be able to log into the system and take the appropriate action.

Understanding Sensory Loss

Unit 4222-393 Understanding Sensory Loss O 1-1 A range of factors can impact on individuals with sensory loss. We gather so much information from our sight and hearing. Talking, listening & reading are all things we do in everyday life, we rely on our senses to understand and process what is going on around us and to carry out our everyday living skills, so to lose any of these will have a massive impact. Decreased vision and/or hearing can lead to a breakdown in communication, as we depend so much on non-verbal communications.Being blind or partially sighted means losing the ability to see facial expressions and gestures making it difficult for the person to understand what is being communicated. Not being able to read information can put the individual at risk, for instance the information on medication packets, if this can’t be seen clearly or not at all it could lead to the individual under dosing, overdosing or taking the wrong medication which could lead to other health problems.Everyday tasks other people take for granted can become increasingly difficult for a person, the reading of labels on food packets where oven temperatures and times are written, the setting of the oven or microwave are examples of how hard things can become, not being able to read letters or bank statements and having to get others to do this can have an effect on maintaining confidentiality. Sighted people can go straight to a wardrobe or draw and grab the clothes they want to wear that day but being blind or partially sighted can make it really difficult and you may have to become reliant on somebody else to do this for you.Mobility can also be affected especially in unfamiliar surroundings the individual may become disoriented and be at risk by not seeing objects, people or hazards. Deafness also has a range of factors that can impact on individuals again communication becomes really difficult. We use our hearing to gather allsorts of information and not hearing what is being said can also lead to misunderstandings, sounds may be muffled and difficult to understand.They could be in hospital or at the doctors and miss important information that is being said or have difficulty following a conversation, making and receiving phone calls is increasingly difficult and sometimes this is the only way of having contact with someone. Conversations with family and friends can become difficult making the person feel isolated, as can things like being in a social setting that is noisy making it awkward to hear the voices of those talking to you.Having a dual sensory loss means you can’t look for different clues when communicating, it may become almost impossible to go out on your own and to carry out daily living tasks without somebody there to help. All these can impact greatly on gathering information and making informed choices, it can lead to individuals feeling isolated and depressed, they may become withdrawn which may lead to loneliness and it ma y have a detrimental effect on their health and well being. Unit 4222-393 Understanding Sensory Loss O1-2Hearing and sight loss aren’t an obvious disability so people may not be aware that the individual has this difficulty and may judge them wrongly. A lack of knowledge can lead people to be prejudice and discriminate against the individual. Sometimes people talk down to them as if they are stupid or talk to the person they are with which can make them feel ignored and worthless. It can also have the opposite effect where people want to everything for the person because they think they can’t do things for themselves taking away the individuals independence and right of choice.When out in community people don’t think of the consequences or hazards their actions may mean to someone with sensory loss, for example leaving wheelie bins in the middle of pavements can become a real hazard for someone blind or partially sighted, this may lead to them not feeling safe t o go out so their freedom is restricted and they may become isolated and reliant on others. It’s not always taken into consideration that the individual’s communication needs are different and other forms of gaining information may be needed such as Braille or interrupters (with the individuals consent)O1-3 Person centred approaches have changed the way services are provided, individuals now have choice rather them being told what is best for them. They can now work out a support plan based on what they can do for themselves and what areas they need support with. A range of specialist communication methods are available so the individual is included in decision making and a range of support can be offered so the individual has equal opportunities. People now have a better understanding of sensory loss due to training programmes raising awareness.

British Airways Marketing Report Essay

Current sh atomic number 18 check up on is 225 with a thread of between 224 and 289. merchandising is the management process responsible for identifying, anticipating and cheering node requirements internetably. BA used to solve in an oligopoly foodstuff all the very(prenominal) passim the last century this has changed. Previously it was more than over large national companies that had enough silver to provide flights save nowadays the mart op eontes in perfect emulation with mellowed barriers to entry. BA force out use merchandising to labour their merchandise, drive market sh atomic number 18, anticipate customer requirements, satisfy customer inescapably and ultimately make a profit.The trade Mix The merchandising alloy is a combination of 4 Ps ( crop, value, place and promotion) that should be used in conjunction with each other to watch a combative edge over other companies. The marketing mix is designed to produce mutually satisfying exchanges with a position market. proceeds BAs ware in pump relates to the flights offered. However, the product quarter be drill down into specific atomic number 18as ranging from the airport lounges just about the world, the plains that you can buy on bill such as model BA aeroplanes or even package holidays. for each one of these has been specifically tailored to meet customer demandations (which ar highlighted in the section of the declargon titled mastermind market). This circumstances of the marketing mix endure ones on how BAs products atomic number 18 managed and in the shielder fact study bind titled BA, Iberia and American Airlines tie-up heralds new era of transatlantic conk dated 06/10/2010 it yields how BA experience made an executive director finality to link their websites with other companies to sire the possibility to offer a high(prenominal) number of channels (products) to their potential customers. damage Price is simply the amount of money custom ers moldiness pay to obtain a product. BAs be is more often than non high(prenominal) than their competitors although this is because they believe they argon go higher feature. However, in recent quantify BA appear to be losing the bell war against low cost figure competitors such as Ryanair and Easyjet. hobby(a) this, BA contribute undergone marketing strategies to reduce their price and carry out sale discounted periods. BA demand immediate payment for their products, do not give credit impairment or allowances. PromotionIn the earlyish days when BA was a nationalised union and the market was an oligopoly, they didnt catch to promote as much(prenominal), as competition was minimal. However, with the issue of new players in the market BA work resulted to abduceising in the pursuit areas tube stations ( peculiarly the Jubilee Line exhalation towards Canary Wharf to print higher earners), give-and-takepapers (such as the Financial Times and sunlight broadsh eets), airports (mainly in Heathrow and Gatwick their primary hubs) and wait ons between TV programmes, starting from September 2009 such as the countersign, Politics programmes and factual documentaries.BA in addition use personal advertising techniques with their advert Come together its Christmas. This uses mad targeting to encourage community to buy their product to visit loved ones during this period. See appurtenance 2. Place Currently BA do not operate from London Stanstead however a marketing decision could be taken to include this to their portfolio. This would give them a higher percentage of UK airport usance however a cost bring in analysis could prove this move to be not so advantageous.BA induce of late taken on Easyjet and are now offering a Gatwick-Marrakech route at discount prices. This gives customers higher excerpt and allows BA to remain competitive and vex at satisfying the takes of those who wishing to pay less. Once BA project exhausted the 4 Ps, a S. W. O. T. Analysis leave alone be perfect to determine and examine internal strengths and weaknesses and, orthogonal opportunities and threats. S. W. O. T. Analysis Strengths The case study website article on This is Money dated 24/01/2011 undoubtedly highlights one of the major strengths carrying BA at present.The merger between BA and Iberia has strengthened its financial position and is a step closer to creating a transnational multi-brand airlines group. BA take self-conceit in their strong brand, high quality service and offer prestigious initiatory class airport lounges to command that their customers are taken care of to the standard they expect for the prices they are paying. This is what has allowed BA to charge higher fares and gives them the image that higher class riders are pass oning to pay for.By linking themselves to premiere mate competitors (American Airlines) and strengthening their position by association the One World syndicate, BA have enco uraged higher revenues from this tactical decision. spare-time activity the strong decline throughout the world(a) recession, BAs strength is bouncy back according to the BBC News word British Airways in first profit for two years. Although the rise in in lessens and ultimately rise in net profit was linked to higher warhead fares, BA were able to successfully cut cost and meet their carbon dismissions targets also.Weaknesses Despite the preceding(prenominal), BA has been renowned for strong continual losings as highlighted in the other BBC News Article British Airways narrations ? 164m loss. The losings were mainly caused by the volcanic modify cloud and staff strikes both resulting in the cancellation of thousands of flights. Its reported that just 15 days strikes had cost the airline ? 142m. The strikes had also had a negative impact on their declining reputation making some people not wanting to fly with them anymore. BAs reputation was also strike when they were sued ? 10K by competitor Virgin for accessing their closed-door files and consequently trying to poach business. If this wasnt severe enough, in 2009 BA were fined a massive ? 110m for price fixing cognise as a cartel and this is illegal. Although passengers drive that flight propel can be dangerous, BA adds to its weakness with its own incidents. These hunt from a mid-air collision in 1976, a pilot organism sucked out of the aircraft when a windscreen exploded and in 2008 a BA plane at Heathrow confounded the runway and crash-landed.More recently, BA has been investigation prices of flights to some destinations that were being charged at 10 times the normal price owing to a system fault online. This is going to make people estimate twice when booking with the community. Opportunities While the to a higher place 2 sections focus internally, opportunities and threats highlight those factors that can influence BA externally. The lifting of the recession in recent months has all owed passengers to re pick up their spending habits and hopefully create higher disposable income in households and allow the loosening of the belt for those bodily alliance credit cards.BA need to paying attentionly position their marketing strategies at the right time in commit to capture these people with that bit of extra money to spend and the report will focus on this issue in the following few pageboys. BA change its Gatwick hub airport for ? 1. 5bn, although this was reportedly at a loss (as BA originally paid ? 10. 1bn for it 3 years prior), it gave BA the prospect to invest its interests elsewhere and concentrate on a smaller number of airports. BA also sold its interest in the London Eye now sponsored by EDF, to focus on other projects. ThreatsBA has been hit by threats in recent years ranging from terrorism, bad weather, volcanoes and more recently the devastating earthquake and tsunami in japan and the civil unrest in Libya. legion(predicate) flights have been cancelled to the Libyan chief city Tripoli costing BA millions of pounds. Following this, BA has been forced to cancel their consummate summer 2011 season of flight programmes. The events in Japan have also stirred BAs programmes with flights to Tokyo disrupted. The case studies provided highlight how BA went into meltdown following the heavy snow suffered in the UK during celestial latitude 2010.The conditions caused hundreds of flights to be cancelled for both cargo and passengers and the title of the article British Airways says bad weather could cost it ? 50m sums up the berth perfectly. The terrorist events in the USA in 2001 quiesce continue to make passengers nervous of flying, especially Trans-Atlantic and this is always going to be a sensitive subject that BA would stimulate hard to market against. By doing so, they would not want to seem like they are publicising terrorism but at the homogeneous time have concentrated their marketing strategies on the highest stand ard of comfort and relaxability.A final threat is shown in an article by the Telegraph where BA is attacked by a social media Facebook campaign where Gatwick workers have criticised BAs Terminal 5 at Heathrow calling it shambolic and the page was even designed with videos showing the chief operating officer of BA wrestling with baggage and trolleys. This redress BAs reputation and makes a mockery of their brand. wholly of the factors mentioned above in the marketing mix and S. W. O. T. Analysis are important for BA to consider however if the company does not have a target market to aim their products at, the company would not be able to survive.British Airways Target Market and Positioning strategy In dictate to ensure BAs products are directed at the correct audience to maximise revenues and profits, careful market research demand to be invested in to find a target market. The basis of target marketing is market segmentation which stops the market into groups of potential cust omers that have the same characteristics. From the 3 marketing strategies, its believed that BA use a separate strategy as they focus on several specific areas of the market to target. The characteristics downstairs offer ome possibilities that link all of BAs customers together. Watch the News on television Celebrities Speak a second language Middle/Upper enlighten Holiday in non-European destinations Read non-fiction In full time employment or retired Have higher disposable incomes By segmenting the customer base to determine a target market BA split the market depending on the following variables * demographic age, gender * Geographic where the target is found * Geo-demographic size of households, number of cars etc.. depending on mending * Psychographic lifestyle, attitudes Behavioural the relationship between the target market and the product As the points show in the circle above, BA focus their marketing strategies on those that have higher income and appear in the middle/ hurrying classes of the population, this is evident from the prices of their products and the quality of the service offered. both genders are targeted equally with the age range (generally) being between 35 to 65.The BA advertising strategies are positioned to target those situations that their customers can relate to and dream about i. . highlife holidays, comfortable flights and a reliable service. This concentrates on the behavioural variable. Geographically, as BA is a British company, the target market is centralize in the UK however following partnerships with peer companies such as American Airlines for example, a wider global base is reached. BA have positioned their product away from their low cost budget competitors acknowledging that they offer a more hedonic alternating(a) to cheap travel. Their localisation strategy can lso be seen in the product class membership which again, separates BAs service away from the Easyjets and Ryanairs. By doing this, BA ha ve created their own competitive advantage and have taken an alternative route to satisfy other customers require that are not centered roughly saving money. merchandising Recommendations In order for BA to evaluate how successful their target market strategies and their positioning tactics are, the report recommends that the company should see how many levels of Maslows Hierarchy of Needs are being satisfied from a purchase of a BA flight. This can be seen in Appendix 3.Psychological needfully SATISIFIED hold dear from the cold, provision of food and oxygen * prophylactic needs SATISIFIED provision of a in force(p) environment and reassuring customers * Belongingness and love needs N/A * Esteem needs N/A * Self-actualization needs maybe relevant to those who are over-coming their fear of flying. Secondly, BA could conduct marketing research to determine why customers buy their products in the first place. This could be conducted as a straightaway questionnaire either in-flig ht when the customers are all in one place at the same time or as a mandatory set of questions when booking flights.This will help BA to see what criteria are satisfied during the stage of the buyer decision process. There are 3 possibilities however the report recommends that BA would come across the most popular varible down the stairs * Routine Response Behaviour Customers who are frequent flyers, possibly members of the Executive Club, they are aware of the low cost competition however have a devotion towards BA and favour their service. Appendix 4 shows where the report deems BAs product to currently be in the market.By carrying out the market research above and with the new strong group quarter the company, the brand could move backwards in the graph and back and return to the harvesting stage. This can also be state of Appendix 5, by moving BA from a question mark in the Boston ground substance and positioning it in the star category. The report recommends BA to upgrade run for their marketing strategy to concentrate on holidays and not just flights. This colligate closely with an interview carried out by Marketing Week and BAs Head of Marketing, Richard Tams. We are devoting more and more of our reativity in any given campaign to talking about holidays. BA should extend this further and working with tourist boards of foreign countries to promote cheaper package holidays with the keep going of the presidential term in those further to reach luxurious locations. Tams states we are looking to move BA. com to much more into the space of a travel website rather than a flights website. The report strongly agrees with this marketing strategy and would fully support BAs proposals. This widens their product mix and allows a larger more different target market to be captured. deathThe report has analysed the company British Airways first off concentrating on the product mix and a S. W. O. T analysis. The report has described the companys target aud ience and commented on the current positioning strategy of British Airways. The report has concluded with marketing recommendations that could be put in place to ensure the long time success of the company. future events that British Airways will have to be aware of include the UK Government adjusting passenger air tax and carbon emission regulations. 2,682 words. Bibliography All referenced throughout. Books Jobber, D. 2001 4th mutant Principals and Practices of Marketing, McGraw Hill International, P 810 * Kotler, P. 2010 9th variation Principals of Marketing, Pearson * Lamb, C. 2009 6th edition Essentials of Marketing, Neil Marquardt * The Chartered Institute of Marketing, LSBU lecture notes Websites All accessed between 24/03/2011 and 30/04/2011 * www. bbc. co. uk/news * www. dailymail. co. uk/travel/article-1369100/Libya-action-hits-British-Airways-flights. html * www. guardian. co. uk * www. google. co. uk/finance? q=garden pink%3ABAIRY * www. iagshares. com www. letsstartt hinking. org/quickreference/maslow-need-hierarchy. asp * www. marketingweek. co. uk/sectors/travel-and-leisure/airlines/qa-with-ba-marketing-head-richard-tams/3019560. article * www. news. airwise. com/story/view/1300492770. html * www. news. cheapflights. co. uk/ /ba-takes-on-easyjet-on-gatwick-marrakech-route * http//phx. corporate-ir. net/External. File? feature=UGFyZW50SUQ9ODMyOTJ8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1 * www. telegraph. co. uk/travel/3366187/British-Airways-staff-attack-passengers-on-Facebook. html * www. thisislondon. co. k/standard/article-23431527-london-eye-looks-for-new-sponsor-as-ba-pulls-out. do * www. thisismoney. co. uk * http//uk. reuters. com/article/2009/10/21/uk-baa-idUKTRE59K1D820091021 * www. utalkmarketing. com/UTMImages/2/BA_terminal5_2. jpg Appendices 1. ) Group structure of IAG 2. ) BA advert 3. ) Maslows Hierarchy of Needs 4. ) Product Life Cycle 5. ) Boston Matrix 1 . www. iagshares. com 2 . http//www. google. co. uk/finance? q= beg%3ABAIRY 3 . Lamb, C, 2009 Essentials of Marketing 6th edition. Neil Marquardt,